This home services brand acquires leads through the ping-post marketplace, where buyers must quickly decide whether to purchase partial lead information. Without filtering, this often results in wasted spend on low-intent prospects.
"In just six months, Faraday has become the centerpiece of our entire go-to-market strategy. We now prioritize calls based on Faraday scores, kick back low-quality leads, and save thousands of dollars every week."
To solve this problem, they partnered with Faraday to integrate real-time lead rejection through our LeadConduit integration. Faraday provides the scoring, powered by a custom predictive datapoint (Likelihood-to-Convert) trained on their own historical outcomes.
In just the first five months, this process rejected 13,000+ low-quality leads and saved over $500,000 in wasted spend.
Already seeing ROI, the brand took the partnership a step further by leveraging a different type of data from Faraday, an off-the-shelf consumer datapoint, Credit Score Proxy.
Credit Score Proxy ranks U.S. households by purchasing power and conversion potential, providing a privacy-safe proxy for financial reliability and helping identify leads likely to fail credit checks—without requiring homeowner consent or a bureau pull.
By mapping Credit Score Proxy into their lead management system, the brand now flags low-likelihood leads at the appointment confirmation stage. Bottom-tier leads, as identified by Faraday, fail credit checks roughly 75% of the time—helping them avoid wasted appointments and keep staff focused on stronger opportunities.
