Streamlining Meta custom audiences with Faraday managed connections

When you've built predictive audiences in Faraday, the next step is getting them into your marketing channels. For many of our clients, that's Meta (Facebook and Instagram).

Doing it by hand means exporting a CSV, hashing the personal information to meet Meta's privacy requirements, and uploading the file to Meta Business Manager, then doing it all again every time the audience changes. It's slow, it's easy to get wrong, and the audiences in Meta go stale between uploads.

Faraday's managed Meta connection removes those steps. We handle the hashing and delivery and push your audiences directly into your ad account, so they stay current without anyone touching a file.

How it works: step-by-step setup

Setup takes three steps on your side:

1. Share your Meta ad account ID. Add it when you create a Facebook connection in Faraday, or send it to your Faraday contact and we'll create the connection for you. If an agency runs your campaigns, use the ad account the campaigns run in.
2. Accept Faraday's access request. We'll send a request through Meta to access your ad account. Once you accept it, we can push audiences to it directly.
3. Deploy your audiences. Create a pipeline in Faraday that deploys to your Facebook connection, and let us know once you have. We'll push it to your ad account and let you know when it's ready to use in your campaigns.

You only set up the connection once. After that, every audience you deploy to it syncs the same way.

We're here to help

If you have questions or run into trouble, reach out to support and we'll help.