Needs new roof

Dead end lead

Ready to buy

Home services characters

Faraday for home services brands

Faraday's data services are ideally suited to drive value for home services brands. Whether you need help pinpointing your most valuable prospects, filtering out low‑quality leads, or steering call‑center outreach, we've got the data point for you.

Top use cases for home services

Lead prioritization

How can I engage my best leads first, so I don't miss out?
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Lead suppression

Know which leads won't convert before you buy.
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Lead rejection

Who's most likely to answer and convert?
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Data appends

Add the data points you need to understand your audience.
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Thematic personalization

What kind of messages and creative will appeal to each target?
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Rep assignment

Which of my reps will engage each target most effectively?
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Real-world success with Faraday

Logo for This solar company reduced calls-per-appointment by 33%
Featured image for This solar company reduced calls-per-appointment by 33%

This solar company reduced calls-per-appointment by 33%

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Featured image for This CRM’s customers close deals 10% faster

This CRM’s customers close deals 10% faster

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Featured image for This $4B construction brand identified new leads with 4x higher conversion rates

This $4B construction brand identified new leads with 4x higher conversion rates

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Blogs for home services

Gauge homeowner financial readiness from day one—with Faraday

Faraday’s AI helps you identify financially ready prospects from the very first touch—cutting waste, accelerating sales, and scaling growth responsibly.

Robin Spencer
Ben Rose
Robin Spencer & 
Ben Rose
on
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ActiveProspect + Faraday: Smarter lead acquisition starts here

Faraday and ActiveProspect combine predictive scoring with real-time decisioning, giving marketers the power to qualify and act on leads instantly—cutting waste and boosting ROI.

ActiveProspect
Faraday
ActiveProspect & 
Faraday
on
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Behind the price tag: What you’re actually paying for with Faraday

Faraday’s pricing reflects not just software, but a full strategy, expert support, and proven ROI—designed to drive real business outcomes from day one.

Robin Spencer
Ben Rose
Robin Spencer & 
Ben Rose
on
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