Likely to buy

Ready for repeat purchase

Low-value shopper

Retail services characters

Faraday for retail and e-commerce brands

Faraday’s data services are ideally suited to drive value for retail and e-commerce brands. Whether you're recommending the right product, identifying who’s ready to buy, or even tailoring discounts to the right segments, we've got the datapoints for you.

Top use cases for retail and e-commerce companies

Product recommender

Which product should I recommend next to each shopper?

Winbacks or cross-sell readiness

Which customers are most likely to buy again soon?

Personas

Which creative and messaging will resonate with each segment?

Adaptive discounting

How significant of a promotion is each target worth?

Market opportunity analysis

Where—and with whom—should I focus my efforts to grow fastest?

Data appends

Add attributes and datapoints so you know more about your shoppers.

Real-world success with Faraday

Featured image for Bee’s Wrap landed a 550-store Target deal with help from Faraday’s personas

Bee’s Wrap landed a 550-store Target deal with help from Faraday’s personas

This bedding brand increased conversion rates by 30%

Featured image for This DTC retailer beat the cold start problem with third party data

This DTC retailer beat the cold start problem with third party data

Blogs for retail and e-commerce