American Standard’s new contact playbook: Optimizing the lead funnel with smarter data and dialing
A practical look at how American Standard used predictive scoring and smarter dialing to lift contact rates, prioritize high-value leads, and modernize its call-center funnel.
What happens when you combine contextual consumer data, lead scoring, intelligent dialing, and a brand finally ready to rethink its customer journey?
In this panel (moderated by Faraday COO Robin Spencer), American Standard’s Eric Kozak, outboundIQ CEO Jason Shatzkamer, and Faraday CEO Andy Rossmeissl break down the operational changes behind American Standard’s call-center transformation.
They discuss what changed inside the organization, how prioritizing the right leads created 3× higher conversion opportunity, and how contact rates rose from ~5.5% to ~20% by pairing smarter data with smarter outreach.
🎯 In this video, you’ll learn:
- Why home-services contact rates are collapsing, and what actually fixes them.
- The consumer data signals that reveal which leads will convert (and which won’t).
- How dialing strategy, not dial volume, drives real contact.
- The system American Standard used to turn a silent call center into a high-performing one.
- The biggest opportunities home-services marketers are missing heading into 2026.
Ready to learn more? Check it out! 👇
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