ActiveProspect + Faraday: Smarter lead acquisition starts here

In today's competitive landscape, acquiring high-quality leads isn't just about quantity—it's about precision, speed, and compliance. That's why ActiveProspect and Faraday have partnered to offer a seamless integration between LeadConduit and Faraday's real-time lead scoring (via our Lookup API).

This collaboration empowers marketers to make informed decisions instantly, ensuring that every lead is a step closer to conversion.

The challenge: Navigating the complexities of lead acquisition

Modern lead acquisition is increasingly high-stakes. Marketers are asked to generate results faster, with less margin for error, all while adhering to complex privacy regulations and managing ballooning acquisition costs. For many brands, this means sourcing leads from third-party vendors or affiliate networks—scenarios where every inbound lead represents a cost, and every delay or misstep translates into wasted budget.

But not all leads are created equal. Without knowing who a lead is or how likely they are to convert, sales teams are often forced to make rapid-fire decisions with limited context. This creates a constant tension: respond quickly, or respond smartly. Worse still, the risk of buying low-quality or non-compliant leads adds further friction. It's easy to overspend on volume while underdelivering on results.

This is why the integration between Faraday and ActiveProspect is so valuable. By pairing Faraday’s real-time lead scoring with ActiveProspect’s powerful lead routing and filtering, brands gain the ability to instantly qualify, prioritize, and act on leads the moment they arrive—without sacrificing compliance, wasting budget, or slowing down sales.

ActiveProspect's LeadConduit: Streamlining lead management

In the context of these challenges, it's clear that marketers need a system that can help them act fast, but with confidence. That's exactly where LeadConduit comes in.

LeadConduit is ActiveProspect's real-time lead optimization platform. It gives marketers full control over their lead flow, from the moment a lead enters the system. Leads are captured in real time from trusted sources, instantly validated and enhanced with additional data, then routed based on configurable rules that reflect each brand’s quality standards and compliance requirements. The result is a system that helps ensure only high-quality, high-intent leads make it through to sales teams.

By implementing LeadConduit, businesses can reduce wasted spend, prioritize the most promising opportunities, and create more efficient acquisition funnels. But while LeadConduit enables smart decision-making based on known, validated data—it becomes even more powerful when enriched with predictive intelligence.

And that’s where Faraday comes in!

Faraday's Lookup API: Real-time predictive lead scoring

Once you've got a system like LeadConduit in place—one that can instantly act on incoming leads—the next big question becomes: what information should you act on? Knowing a lead came from a trusted vendor and passed validation is important, but it still doesn’t tell you whether that lead is likely to convert. That’s the missing puzzle piece Faraday delivers.

Faraday’s real-time lead scoring, powered by our Lookup API, brings predictive intelligence into the moment of decision. When a lead enters the system, Faraday analyzes it against the rich Faraday Identity Graph, which features traits and attributes on over 240 million U.S. adults and their households. In just milliseconds, we deliver a score that predicts the likelihood of conversion—along with persona data and behavioral propensities that paint a fuller picture of who that person really is.

Instead of treating all validated leads equally, marketers can now prioritize outreach, set bidding rules, or trigger routing logic based on real predictive insight. The Lookup API integrates directly into existing LeadConduit flows, so there’s no disruption—just better decisions, made faster.

With Faraday in the loop, you're not just reacting to lead data. You're anticipating outcomes—and acting accordingly.

The synergy: Combining LeadConduit and Faraday for optimal results

Integrating Faraday's predictive scores into LeadConduit's workflows offers:

• Optimized lead flows: Real-time scoring and filtering ensures teams focus only on high-propensity leads.
• Higher ROI: Marketers can reduce acquisition costs and increase conversion rates.
• Data-backed agility: Teams gain the ability to make fast, informed decisions based on predictive analytics.

This integration gives you the best of both worlds: Faraday's ability to assess conversion potential, and LeadConduit's power to act on it in real time—including through ping-post bidding decisions.

Real-world impact: A home services brand cuts waste and lifts ROI with Faraday + LeadConduit

But this isn’t just some abstract idea. Real clients have already been generating significant value through this partnership.

For instance, one national home services company put the Faraday and ActiveProspect integration to the test—and the results were clear. By incorporating Faraday’s real-time scoring into their LeadConduit flow, they began automatically rejecting low-propensity leads (the bottom 10%). These leads were converting at just half the average rate, and cutting them from their pipeline meant marketing and sales teams could focus entirely on higher-value opportunities.

And the impact was real. In just one month, the company saved over $36,000 in lead costs and avoided pursuing nearly 1,200 low-fit leads, while still maintaining strong sales volume. With Faraday scores powering rejection logic and LeadConduit automating the decision-making, the brand achieved a nearly 6x ROI on their initial investment—proving that smarter, faster lead decisions aren’t just easily achievable, they’re tangibly profit-driving.

Conclusion: Elevate your lead acquisition strategy

The best lead acquisition strategies aren't just fast—they're smart. They balance the urgency of real-time response with the discipline of data-backed decision making. That’s exactly what this partnership between ActiveProspect and Faraday delivers.

By combining ActiveProspect’s LeadConduit with Faraday’s real-time predictive scoring, brands can transform how they evaluate and act on every incoming lead. From the moment a lead hits your system, you can determine not just whether it’s compliant or complete, but whether it’s worth your time, budget, and attention. That means fewer wasted impressions, faster follow-ups, and more wins for your sales team.

This is more than an integration. It's a smarter, faster, and more strategic approach to lead acquisition.

Ready to see what this looks like in action? Contact us to learn how ActiveProspect and Faraday can help you modernize your acquisition strategy and hit your growth goals.