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What happens when predictive AI meets real-time lead filtering?
Faraday CEO Andy Rossmeissl sits down with Ruben Ugarte, GM of ActiveProspect, to talk about the evolution of lead buying—why real-time infrastructure is becoming table stakes, how ping/post is reshaping home services, and what marketers can do today to get ahead.
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What happens when you pair world-class lead scoring with the most advanced lead management system in the home services industry?
In this video, Faraday CEO Andy Rossmeissl and ActiveProspect GM Ruben Ugarte dive deep into the lead ecosystem—from TCPA compliance to real-time rejection, data enrichment to ping/post bidding—and explain how home services brands can unlock ROI across every stage of their funnel.
🎯 In this video, you’ll learn:
- Why the “spray and pray” era of lead buying is over
- How real-time scoring and routing help brands do more with less
- What the rise of ping/post means for the future of home services
- How lead underwriting protects your CRM—and your bottom line
- Why treating all leads equally is a rookie mistake
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