Changelog

Enrichment precision filtering

Pat Doherty
Pat Doherty on

Identified and referenced deployments will now include an enrichment precision column. This is broken down into individual-level and residence-level.

  • Individual enrichment precision means that Faraday is able to assign person-level traits to an identity, like age, consumer habits, or marital status.
  • Residence enrichment precision means that Faraday is able to assign address- or property-level traits to an identity, like home value or number of bedrooms.
  • Region enrichment precision means that Faraday is able to assign postcode-level traits to an identity, like average commute time or average property tax.