Cabot Creamery story

Market expansion is a tricky tightrope to walk.

To reach more brand enthusiasts, Cabot Creamery needed a simple way to identify promising new markets across the country.

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Cabot and Faraday

It was all about their email subscribers.

Enriching that data unearthed a wealth of information.

Cabot Creamery has amassed a significant following of brand enthusiasts across the country, even though they primarily distribute their products in New England.

They wanted to expand their retail presence, so Faraday helped guide their strategy with consumer predictions. First Faraday matched Cabot’s ~300K email subscribers to the Faraday Identity Graph to reveal distinctive attributes about their brand enthusiasts, allowing Cabot to curate more relevant content for each subscriber.

Then Faraday computed Cabot’s realistic market opportunities across the country and identified the best zip codes for expanding their retail presence, offering a reliable roadmap for market expansion.

Download the full case study for an in-depth look at Cabot's story.

10 metro areas

Machine learning identified ten new areas with the best potential for new campaigns, helping Cabot determine where they could expand their presence.

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Cabot's Use Cases

Market expansion

Use Case

Expand with confidence. Easily compute your realistic revenue potential in target geographies.

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Insights

Predictions

Propensity
Persona
CLV

Integrations

Faraday

Customer profiles

Use Case

Online behavior is misleading. Basic demographics don't cut it. With Faraday, you can reach a level of insight that most brands only dream of.

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Insights

Predictions

Persona
CLV
Propensity

Integrations

Faraday

Their Integrations

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