New June features & updates from Faraday
In this webinar, Co-Founder & CEO, Andy Rossmeissl and Director of Marketing, Perry McDermott, walk through some of Faraday's latest features.
In this webinar, Co-Founder & CEO, Andy Rossmeissl and Director of Marketing, Perry McDermott, walk through some of Faraday's latest features. For a dated list of all of Faraday's product changes, check out the changelog.
From this webinar, you'll learn:
- Deployment filtering: How you can filter & customize deployments to target specific propensity scores and personas.
- Deployment structure: How to rename, reorder, hide, or structure a deployment to pre-format for specific ad platforms.
- Managed connections: How to get started configuring managed connections to your favorite martech software.
- Score probability: How a recent update in Faraday used model calibration to improve customer prediction accuracy through probability scores.
Faraday
Faraday is a predictive data layer that helps brands and platforms understand who their customers are and what they’re likely to do next. We connect first-party data with privacy-safe U.S. consumer context from the Faraday Identity Graph and deliver production-ready predictions and datapoints you can activate across marketing, sales, and customer journeys.
Ready for easy AI?
Skip the ML struggle and focus on your downstream application. We have built-in demographic data so you can get started with just your PII.