Interior Define story

Interior Define.

Optimizing campaigns on Facebook and Google Ads with powerful predictive targeting.

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Interior Define and Faraday

Two high-performing channels.

How to make them work even better?

Interior Define is revolutionizing how people shop for furniture, enabling customers to buy customized pieces without breaking the bank. When they started working with Faraday, they wanted to target high-LTV customers and spend less on casual site visitors.

Faraday used predictive models to determine which zip codes around the country had the highest propensity for conversion, then suggested bid modifiers for those geographies in Google Ads. When Interior Define tested Faraday's campaigns against their others, the results were jaw-dropping: they achieved a 95% increase in conversion value and 147% lift in ROAS with Faraday.

After such a successful run with SEM, Interior Define turned to Facebook. With Faraday’s predictive models, they were able to limit Facebook’s broad audiences to just high-value zip codes while still benefiting from Facebook’s expansive reach. It was another immediate win. In the end, cost-per-result dropped by 40% and Interior Define saw a 128% lift in ROAS.

Download the full case study for an in-depth look at Interior Define's story.

147% lift

ROAS.

Bid adjustments allowed Interior Define to target zip codes where people were more likely to purchase one of their products, resulting in a massive return on ad spend and significantly increased conversion values.

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Brands.

Connect with your customers like never before. Since 2012, Faraday has helped hundreds of brands find their edge through responsible data and ethical AI.

Interior Define's Use Cases

SEM bid adjustments

Use Case

Optimize your Google Ads campaigns with Faraday's geo-bid modifiers.

Categories

Acquisition

Predictions

Propensity

Integrations

SEM

Customer profiles

Use Case

Online behavior is misleading. Basic demographics don't cut it. With Faraday, you can reach a level of insight that most brands only dream of.

Categories

Insights

Predictions

Persona
CLV
Propensity

Integrations

Faraday

Their Integrations

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