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First best offer with Google Ads

Predict which product, service, or other offering a lead will most likely adopt.

First, get a free Faraday account

  1. Connect to your Google Ads account

    Use this button to connect your accounts to Faraday. You can also skip this step and use CSV files to get started instead.

  2. Ingest your data into event streams

    This allows Faraday to understand what your data means. This button will guide you through ingesting the data necessary to power this recipe.

  3. Organize your customer data into groups

    These groups, called cohorts, are the essential building blocks of Faraday and allow you to easily predict any customer behavior.

  4. Declare your prediction objectives

    With your cohorts defined, it's easy to instruct Faraday to predict the necessary behaviors. Follow the docs with the button below.

  5. Define your first best offer pipeline and deploy to Google Ads

    Finally, deploy your prediction with the button below.

    Using Google Ads

    This guide is written assuming you will deploy predictions to CSV files. When creating your Deployment, simply choose Google Ads rather than Hosted CSV.