Google Ads

Create a Faraday-managed connection between Faraday and Google Ads so that your custom audience predictions can seamlessly sync to your Google Ads account.

Options for connecting to Google Ads

Use your data infrastructure (recommended)

For batch use cases, you can use your data warehouse like BigQuery or Snowflake as an intemediary to Google Ads.

Sending data to Faraday

Use an ETL product like Stitch Data, Fivetran, or Airbyte to send data into your data warehouse, and then connect Faraday to your data warehouse.

Receiving data from Faraday

Have Faraday send predictions to your data warehouse, and then use an Reverse ETL product like Hightouch, Census, or Growthloop to deploy your predictions back to Google Ads. This allows an ongoing sync of predictions with a 8–24 hour turnaround.

For real time predictions

For real time use cases, you can use the Zapier app for Faraday. This allows you to receive predictions in real time based on incoming data.

Most successful Faraday clients have both a batch and a real-time integration, allowing instant predictions but also efficient ongoing mass updates.

As a backup, you can pass data back and forth using CSVs.

Have Faraday manage deployment for you

This is a paid add-on. To set up managed deployment to Google Ads, please contact support.