Leads

Your leads cohort represents all individuals that have taken the action that you define a lead with. Creating this cohort enables a variety of lead-focused predictions, from likelihood to convert for prioritization to persona predictions for rich personalization insights.

In this tutorial, we'll show you how to:

  • Describe your Leads group formally using a cohort.

Let's dive in.

  1. You'll need a Faraday account — signup is free!

Confirm your data

Event streams

Unless you’ve already created it for another quickstart or purpose, you’ll need to add the following event stream to your account:

  • Signup

What’s an event stream?

Predicting a certain customer behavior requires historical examples of customers exhibiting that behavior. Faraday works best when that data comes in the form of “events” — specific actions or occurrences that happened at specific times.

Formulating data this way helps you define cohorts more expressively.

For example, a Customers cohort could be defined as the group of people who have all experienced a Transaction event at least once.

For more, see our docs on Cohorts, Events, Traits, and Datasets (which define how events and traits emerge from your data).

API via cURL
Dashboard

To verify, use a GET /streams request. Your response should look like this:

[{
  "name": "Signup",
  "id": "$SIGNUP_STREAM_ID"
, ...}]

Make note of the IDs of the necessary streams.

If the required stream isn’t there, follow the instructions using this button, then return here to resume.

Signup

Create cohort

Create a leads cohort

API via cURL
Dashboard

Use a POST /cohorts request:

curl https://api.faraday.ai/cohorts --json '{
  "name": "Leads",
  "stream_name": "signup"
}'

Your cohort will start building in the background. You can proceed immediately with the next set of instructions. When your cohort is done building, you’ll get an email.