Advia Credit Union faced difficulty engaging members with the right financial product offers and needed to grow their "wallet share" while avoiding member dissatisfaction
Advia CU used Faraday's AI-powered custom predictive datapoints (in this case, best product recommendations) and saw $2.7 million in new loans in 90 days
Limited data science capacity and the need to meet stringent fair lending regulations made effective member targeting a challenge
Advia partnered with Faraday to leverage AI models that provided custom predictive datapoints for personalized product recommendations, starting with auto loan offers, and used Faraday's features for bias mitigation and fair lending compliance
Advia used these datapoints to target members more effectively, boosting engagement through personalized email and direct mail campaigns.
They saw a significant increase in auto loan application rates, reaching 5.18% after 90 days and generating $2.7 million in new loans, demonstrating improved campaign performance and regulatory compliance
