A regional home renovation company struggled with high lead volumes overwhelming their call center on busy days, causing conversion rates to drop by an average of 21%
Faraday’s custom predictive datapoints for lead scoring helped this company manage call center performance during peak periods, leading to a 22x return on their investment with Faraday.
AI models from Faraday delivered a custom predictive datapoint—likelihood-to-convert—directly into their CRM in real time, allowing the call center team to prioritize high-quality leads and focus on the most promising opportunities
This change caused conversion rates to go up by 13% during those peak periods, and the company significantly improved efficiency and team performance
The results included a 22x monthly ROI, along with clearer insights into lead quality and call center operations, empowering the team to perform better under pressure
