Previously, their targeting relied on narrow behavioral triggers like cart abandonment or form fills. While this produced high-potential leads, it was limited to customers already showing clear signals of interest—and wasn’t scalable as their clients looked to grow.
A leading direct mail platform used Faraday’s predictive lead scoring AI agents to triple outreach while maintaining strong conversion performance.
With the addition of Faraday’s predictive scoring AI agents—which are powered by the rich third-party attributes contained within the Faraday Identity Graph—they could identify likely converters before any site interaction—no explicit signals of interest required.
This let them target consumers across the U.S. who shared traits with their best customers, tripling mailing volume while maintaining strong conversion rates.
They’re now expanding this predictive approach to reach even more prospects earlier in the funnel.
