A direct mail platform known for delivery automation and personalization wanted to help customers better target their audiences without relying on outdated lists or generic demographics
By embedding Faraday’s predictive AI datapoints into their SaaS platform, this direct mail provider launched a high-conversion audience targeting tool in weeks—giving their customers immediate value and raising the bar for what’s possible in direct mail.
They partnered with Faraday to create a new product that would embed AI models for audience targeting directly into their SaaS platform. This project took advantage of both Faraday's developer-friendly API and accessible forward-deployed data team
The feature was built in just over a month, enabling users to generate high-propensity lookalike audiences and improve campaign ROI without requiring perfect input data.
Even before full deployment, their account management team used Faraday’s app to deliver value manually—allowing clients to see results immediately through a white-glove service while the product was still in development
This new feature has already improved targeting, driven better engagement, and strengthened the platform’s competitive edge in a fast-changing marketing landscape
