How to unlock data-driven customer engagement with predictive AI

With increased expectations to provide meaningful customer experiences—and shrinking budgets—brands are looking for smart engagement techniques that use the tools they already know, love, and pay for. Join our team of experts from Faraday, Google, and Hightouch as we delve into the world of predictive customer engagement, offering insights on how you can elevate your strategy with your existing stack.

In this session you’ll:

• Uncover the potential of predictive models like propensity, spend forecasting, next-offer recommendations, and personas in enhancing and personalizing your customer engagement strategy.
• Gain valuable insights into the mechanics behind crafting precise predictions.
• Learn practical strategies for seamlessly deploying insights into your customer engagement tools.