Smarter dials: How lead scoring transforms your outbound strategy

Not all leads are created equal. When call center capacity is limited, knowing who to call first can be the difference between a good month and a great one. That’s where lead scoring comes in—helping you focus on the opportunities most likely to convert, while still working the rest of your pipeline with intention.

In this joint session, Faraday’s Dave Small and CallTools COO Chaz Tedesco unpack how predictive scoring and data enrichment work together to supercharge your outbound strategy. From ranking hot leads to surfacing insights you can use in your scripts, they share how to put your data to work in real time—whether you’re working fresh leads, reactivating older ones, or responding to inbound calls.

From this session, you’ll learn:

• What goes into a predictive lead score and how to tailor it to your goals
• Ways to enrich leads with demographic, property, and behavioral data
• How to prioritize leads during high-volume periods to protect conversion rates
• Real-world examples of outbound teams boosting results with smarter dialing
• How to integrate scores into your call strategy, cadences, and follow-ups

By combining Faraday’s predictive insights with CallTools’ dialing capabilities, you can turn raw data into actionable intelligence—and make sure every call moves you closer to a win.