Stop buying “more data.” Start getting the right data that actually moves the needle.

It’s 2025 and it’s never been easier to collect data. Every click, every form fill, every purchase leaves a trail. In fact, most brands are drowning in it — thousands of rows, endless dashboards, endless promises that “more data” will finally unlock the answers and ROI that they seek

But that’s the trap. More isn’t better. It’s just more.

The real challenge isn’t access to data — it’s in its use and the precision with which it can be taken advantage of. You don’t need another pile of generic attributes or a bigger warehouse. You need the specific datapoints that actually move the needle for your business: things like complete, verifiable identities, essential datapoints that have been proven to drive value in your industry, and the predictive signals that tell you which leads are worth chasing, which products to put in front of which customers, and where to spend your next marketing dollar.

What modern marketing execs need isn’t “more data.” It’s the “right data,” along with a clear plan to use it to drive value. And that’s what Faraday can offer.

The problem

So in a nutshell, the problem is that most brands already have data but it’s incomplete, scattered, and not built for action. You can’t personalize effectively when you’re missing identities. You can’t prioritize when you don’t know who’s a fit. And you can’t build AI-driven features when you’re piecing together an incomplete dataset.

The result? Campaigns that misfire. Teams spinning their wheels on the wrong priorities. AI projects that never get off the ground. More data alone doesn’t automatically solve these problems — you need the right datapoints to fill the gaps and point the way forward.

And this isn’t some abstract problem. We’ve seen it firsthand:

• Call centers wasting hundreds of hours chasing unqualified leads because there was no way to filter in real time.
• Solar companies burning thousands on direct mail campaigns that landed in the mailboxes of renters who could never buy.
• Credit unions recommending products members didn’t want — eroding trust instead of strengthening wallet share.
• Brands succumbing to the cold start problem — unable to launch new AI or personalization projects because they didn’t have enough foundational data on prospects who haven’t already made a purchase.
• Teams who can’t even connect with their customers because their records are incomplete or outdated — missing key identifiers like emails, addresses, or phone numbers.

When the wrong datapoints drive the strategy, the outcome is predictable: wasted spend, frustrated teams, and missed opportunities. But the right datapoints flip the script — turning uncertainty into clarity and wasted effort into measurable growth.

The solution

If you’ve read this far, you probably already suspect the solution we’re offering: the right datapoints at the right time.

That’s where Faraday comes in. We’re a modern consumer data platform and predictive layer. Instead of selling you another bulk list of generic fields, we enrich the records you already have with the signals that matter — closing the gaps so your campaigns and models actually work.

We deliver this through three core flavors of data:

• Verified identity data 👉 Clean, foundational fields like name, phone, email, and address. These basics make sure you can actually reach your customers, eliminate duplicates, and build a complete view of each household.
• Essential consumer datapoints 👉 Curated context like household income, homeownership, and buying signals. These include pre-modeled predictive datapoints — like Credit Score Proxy — as well as industry-specific “essentials packages” we’ve developed based on which datapoints we’ve observed drive the most value for specific industry verticals, so you’re not left guessing which fields will drive results.
• Custom predictive datapoints 👉 AI-powered scores and datapoints trained on your own outcomes, customers, and prospects. Whether it’s Likelihood-to-Convert, Best-Product-Recommendation, or Persona-Assignment, these are datapoints designed specifically for your business, built from your own data. And because they’re trained on your reality — not generic benchmarks — they evolve with your business, getting sharper and more valuable over time.

Even better, with Faraday delivery is effortless. Every datapoint flows directly (and automatically) into your systems — in batch or real-time depending on the use case — via simple API integrations. No heavy IT lift. No endless wrangling. Just curated, ready-to-use data that helps your team spend less time fighting spreadsheets and more time driving growth.

All this results in not just “more” data but smarter data tailored to your business goals and outcomes.

Why this matters to you

In the age of AI, the difference between growth and waste isn’t who has the most data. It’s who has the right datapoints.

With Faraday, you stop guessing and start acting with confidence, whatever your role:

• Marketing leaders (like CMOs, VPs of Growth, and Heads of Strategy), can make confident bets, prioritize audiences, allocate spend wisely, and finally understand what’s driving ROI.
• Data and operations professionals (like Heads of Data, Marketing Ops, and Analytics Leads) can stop cleaning and reconciling messy datasets, and instead deliver enriched, predictive records that unlock performance.
• Hands-on marketers and data activators (like Lifecycle Marketers, Channel Managers, and Acquisition Leads) running campaigns can launch precise, personalized journeys, trigger outreach at the right moment, and optimize spend against the audiences most likely to respond.

And beyond the specific needs of each of these roles, what this really means to all Faraday customers is freedom: freedom to stop pouring money into broad campaigns that don’t convert, freedom to launch AI projects without worrying about cold starts or patchy data, and freedom to trust that the datapoints powering your business are transparent, compliant, and built to deliver value.

Faraday turns incomplete, static records into a strategic advantage. No heavy data science lift required—just actionable, AI-ready datapoints that drive impact from day one.

Ready to get the right data?

Your business doesn’t need more noise — it needs clarity. With Faraday, you’ll know exactly who to reach, what to offer, and when to act.

Start by exploring how our platform can enrich your records with the datapoints that matter most. The right data is out there — and it’s the key to unlocking your next stage of growth.

Want to learn just how easy getting this data into your CRM could be? We want to show you. So reach out, and let’s strengthen your marketing efforts, together.