Visualizing customer evolution: Tracking persona shifts over time with Faraday
A practical look at how to use Faraday’s "Persona Flow" feature to quantify customer changes, calculate year-over-year growth, and identify where your market is expanding.
One of the most frequent questions growing brands ask is: "How have our personas changed over time?"
Static customer snapshots are useful, but they don't tell the whole story. To truly understand your market, you need to visualize the trajectory—understanding not just who your customers are today, but how those segments are growing or shrinking year over year.
In this product walkthrough, Faraday Business Enablement Lead Nick Haggerty demonstrates exactly how to answer that question using the Persona Flow feature.
In this video, you’ll learn:
- The critical question: Why tracking persona evolution is vital for any growing business.
- Navigation: How to access the "Flow" view within your specific persona dashboards.
- The insights: How to inspect identity names, membership counts, and change in count over time.
- The calculation: A step-by-step guide to comparing snapshots to calculate percentage growth.
- The strategy: How to use these data-backed views to stay ahead of your customer’s evolving needs.
Ready to dive into your data? Check it out! 👇
Nick Haggerty
Nick Haggerty is Faraday's Business Enablement Lead, where he partners with customers to define goals, track ROI, and turn predictive insights into measurable business impact. With a background in performance marketing and digital media, Nick brings a practical, results-first approach to helping teams improve targeting, retention, and profitability. Outside of work, you’ll find him enjoying life in Vermont and chasing the next great problem to solve.
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