Illustration of a crowd of people walking exhibiting behavior
the-trade-desk logo

Adaptive discounting with The Trade Desk

Adjust conversion incentive to match a lead’s predicted spend.

First, get a free Faraday account

  1. Connect to your The Trade Desk account

    Use this button to connect your accounts to Faraday. You can also skip this step and use CSV files to get started instead.

  2. Ingest your data into event streams

    This allows Faraday to understand what your data means. This button will guide you through ingesting the data necessary to power this recipe.

  3. Organize your customer data into groups

    These groups, called cohorts, are the essential building blocks of Faraday and allow you to easily predict any customer behavior.

  4. Declare your prediction objectives

    With your cohorts defined, it's easy to instruct Faraday to predict the necessary behaviors. Follow the docs with the button below.

  5. Define your adaptive discounting pipeline and deploy to The Trade Desk

    Finally, deploy your prediction with the button below.

    Using The Trade Desk

    This guide is written assuming you will deploy predictions to CSV files. When creating your Deployment, simply choose The Trade Desk rather than Hosted CSV.