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Customer targeting

Churn scoring

Know which customers are ready to churn while there's still time to save them

You will need a Faraday account to use this template. It is free to sign up and you will just need some sample data to start.

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  1. Step 1

    Ingest your data into event streams

    This allows Faraday to understand what your data means. These links will guide you through ingesting the data necessary to power this template.
    TransactionCancellation
  2. Step 2

    Organize your customer data

    You'll create groups, called cohorts, that are the essential building blocks of Faraday and allow you to easily predict any customer behavior.
    CustomersChurned customers
  3. Step 3

    Declare your prediction objectives

    With your cohorts defined, it's easy to instruct Faraday to predict the necessary behaviors. Follow the docs with the link below.
    Likelihood to churn
  4. Step 4

    Define your churn scoring pipeline

    Finally, deploy your prediction with the link below.
    Churn scoring

Deploy your churn scoring predictions to . . .

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