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Personalization

Thematic personalization

Shape your creative and message to appeal to each target

You’ll need a Faraday account to use this template. It’s free to sign up and you can use sample data to start.

  1. Step 1

    Ingest your data into event streams

    This allows Faraday to understand what your data means. This link will guide you through ingesting the data necessary to power this template.
  2. Step 2

    Organize your customer data

    You'll create groups, called cohorts, that are the essential building blocks of Faraday and allow you to easily predict any customer behavior.
  3. Step 3

    Declare your prediction objectives

    With your cohorts defined, it's easy to instruct Faraday to predict the necessary behaviors. Follow the docs with the link below.
  4. Step 4

    Define your content personalization pipeline

    Finally, deploy your prediction with the link below.