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Content personalization
Use the content variant best suited to a lead’s predicted persona.
First, get a free Faraday account
Ingest your data into event streams
This allows Faraday to understand what your data means. Each of these buttons will guide you through ingesting the data necessary to power this recipe.
Organize your customer data into groups
These groups, called cohorts, are the essential building blocks of Faraday and allow you to easily predict any customer behavior.
Declare your prediction objectives
With your cohorts defined, it's easy to instruct Faraday to predict the necessary behaviors. Follow the docs with the button below.
Define your content personalization pipeline
Finally, deploy your prediction with the button below.