Illustration of a crowd of people walking exhibiting behavior

Content personalization

Use the content variant best suited to a lead’s predicted persona.

First, get a free Faraday account

  1. Ingest your data into event streams

    This allows Faraday to understand what your data means. Each of these buttons will guide you through ingesting the data necessary to power this recipe.

  2. Organize your customer data into groups

    These groups, called cohorts, are the essential building blocks of Faraday and allow you to easily predict any customer behavior.

  3. Declare your prediction objectives

    With your cohorts defined, it's easy to instruct Faraday to predict the necessary behaviors. Follow the docs with the button below.

  4. Define your content personalization pipeline

    Finally, deploy your prediction with the button below.