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Lead scoring with Azure SQL

Predict the likelihood that a lead will convert from one stage to the next.

First, get a free Faraday account

  1. Connect to your Azure SQL account

    Use this button to connect your accounts to Faraday. You can also skip this step and use CSV files to get started instead.

  2. Ingest your data into event streams

    This allows Faraday to understand what your data means. Each of these buttons will guide you through ingesting the data necessary to power this recipe.

  3. Organize your customer data into groups

    These groups, called cohorts, are the essential building blocks of Faraday and allow you to easily predict any customer behavior.

  4. Declare your prediction objectives

    With your cohorts defined, it's easy to instruct Faraday to predict the necessary behaviors. Follow the docs with the button below.

  5. Define your lead scoring pipeline and deploy to Azure SQL

    Finally, deploy your prediction with the button below.

    Using Azure SQL

    This guide is written assuming you will deploy predictions to CSV files. When creating your Deployment, simply choose Azure SQL rather than Hosted CSV.