Persona assignments in BigQuery

The best way to personalize email is the simplest: organize your customers into personas, then produce straightforward variations of your email content for each persona. This way, you can have both copy and creative perfectly aligned with the interests of each persona so that your customers feel like you get them.

Faraday makes discovering your brand's bespoke personas intuitive & easy, and delivering them to any channel in your stack a breeze.

With persona assignment predictions in BigQuery, you'll give your team the ability to personalize engagement to perfection through insights from AI-generated personas.

Try this recipe
or read the documentation
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Faraday + BigQuery

Sync data from your stack
Use customers personas
Predict for customers
Deploy to BigQuery

Personalization is for everybody. Learn how from some of the best.

See how practical, powerful AI gives brands everywhere the boost they need to beat their goals.

burrow

Along with improvements in performance, Burrow gained a better understanding of which audience segments would provide a higher returns on their ad spend.

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boll_and_branch

Using Faraday personas, we saw a 30% lift in conversion with our personalized email campaigns

Read more →

Use Faraday for persona assignments in BigQuery and you’ll get . . .

  • Turnkey AI

    —

    no messing with code, models, or algorithms. Just point and click.

  • Built-in data

    —

    rich, responsibly-sourced profiles of 300 million U.S. consumers.

  • Deep integration

    —

    deploy your predictions throughout your stack.

  • Responsible AI

    —

    do AI right with industry-leading record-keeping and bias controls.

Let’s get predictive

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