Overview

Get your predictive personalization playbook.

Learn how to scale up your personalization tactics with AI-driven personas and predictive marketing.

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About the playbook

You know how crucial personalization is.

Here's how to accomplish it at scale.

When machine learning does the heavy lifting, your options expand exponentially. In this guide, you'll learn how Faraday uses AI to build highly accurate customer personas, and how enriching your first-party data with responsibly sourced consumer data leads to troves of new insights. Then, see how you can activate this information to support acquisition, retention, product roadmaps, and more.

Key insight

There are two types of customer personas — qualitative and quantitative — and they're created in very different ways. AI-driven personas are quantitative.

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