Predictions

Faraday puts proven machine learning techniques to work to give you powerful, practical predictions you can grow with.

Start predicting for free
  • Propensity — predicting likelihood to act

    Predict propensity to buy, upgrade, churn, or virtually any other important customer behavior to engage with the right people at the right time.

  • Persona — predicting customer subgroups

    Identify and assign personas to known customers and leads or unknown ad audiences to deliver more personalized experiences at scale.

  • Forecast — predicting spend over time

    Predict how much an individual will spend with your brand over time to inform your re-engagement efforts, discounting strategies, and more.

Try a popular prediction recipe


FAQs

Faraday unifies your customer data with hundreds of rich, built-in consumer data points to provide powerful predictions that you can be confident in–in just a few clicks.

Let’s get predictive

Get started embedding predictions in your stack, including a free-forever plan.

Sign up for free