Faraday puts proven machine learning techniques to work to give you powerful, practical predictions you can grow with.

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  • Propensity — predicting likelihood to act

    Predict propensity to buy, upgrade, churn, or virtually any other important customer behavior to engage with the right people at the right time.

  • Persona — predicting customer subgroups

    Identify and assign personas to known customers and leads or unknown ad audiences to deliver more personalized experiences at scale.

  • Forecast — predicting spend over time

    Predict how much an individual will spend with your brand over time to inform your re-engagement efforts, discounting strategies, and more.

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Faraday unifies your customer data with hundreds of rich, built-in consumer data points to provide powerful predictions that you can be confident in–in just a few clicks.

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