Bee’s Wrap needed to prove their DTC customers aligned with Target’s ideal shopper during a high-stakes sales pitch.
Bee’s Wrap used Faraday personas to transform their DTC sales data into a retail pitch that secured nationwide distribution
By connecting Shopify order data to Faraday, they quickly surfaced detailed persona profiles and geographic purchase propensities—in just one afternoon.
Faraday’s insights enabled a data-backed pitch deck highlighting where Bee’s Wrap customers lived and where more like them could be found.
By mapping ZIP-code-level opportunity, Bee’s Wrap identified high-potential store locations—an insight that helped their pitch resonate with Target’s buying team and secure placement in over 550 stores, starting with a six-figure wholesale order.
