How Bee’s Wrap landed a nationwide retail deal with help from Faraday personas

At Faraday, we love when our tools help a mission-driven brand grow in tangible ways, and when that growth could be described as “massive,” we’ll take that too. That’s exactly what happened with Bee’s Wrap—a sustainable alternative to plastic wrap—who built a pitch deck with help from Faraday’s Personas features which landed them a “massive” (there’s that lovely description in action) placement in over 550 Target locations around the country.

What Bee’s Wrap needed

Bee’s Wrap was preparing for a high-stakes sales pitch to Target, a major national retailer—perhaps you’ve heard of them ;). The team needed to prove that their customer base was the right kind of shopper that Target wanted to be ‘Target-ing”. For this they needed to show real data that would resonate with a national buyer.

Bee’s Wrap had a major data asset to leverage: their first-party DTC sales data from Shopify. However, this data only tells part of the story. Order data is not going to tell you why someone buys, who they are demographically, or how many more people like them exist across the country. That’s where Faraday came in.

How Faraday helped

Bee’s Wrap connected their order data to the Faraday platform, and in just one afternoon, they had:

• Detailed demographic and psychographic segments
• Purchase propensities broken down by geography
• A clear, visual representation of who their customers really are—and where to find more of them
• A ZIP-code-level view of where potential was highest—helping them identify which store locations to prioritize in their pitch

This gave Bee’s Wrap a concrete, compelling story to bring into their pitch—one that resonated with Target’s team.

The results

That pitch didn’t just land—it turned into a deal.

Bee’s Wrap is now rolling out nationwide in over 550 Target stores, starting with an initial wholesale shipment worth well into six figures. It's a massive milestone for the brand—and one they credit, in part, to having the right data in hand at the right moment.

Why this matters

As Brendan Taylor, Bee’s Wrap’s CEO, put it:

“We approached Faraday with a simple but elusive set of questions about our consumers and their demographics. Armed with only our DTC sales data – in one afternoon – Faraday identified crisp consumer segments with actionable demographic and psychographic details. Their easy-to-use interface also provided powerful predictions about propensity to purchase based on geography and other demographic filters.

The Faraday suite can synthesize incredibly powerful insights and predictions out of disparate data sets that previously left marketers and sales leaders scratching their heads. If you have lots of data and want to convert it to knowledge and insights, you’ve come to the right place.”

But here’s the thing, this story isn’t just about one brand—it’s about what happens when companies make their data work for them. With Faraday Personas, even a single afternoon of analysis can unlock game-changing insights.

Whether you’re pitching a retailer, planning a campaign, or just trying to understand your customers better, we’re here to help you tell a data-backed story that lands.

Ready to learn more? Let’s talk.