Burrow partnered with Faraday to identify key lifestyle patterns, such as a higher likelihood of owning dogs, traveling, and reading among their customers.
Burrow uses Faraday predictions to understand the patterns of their best customers, and craft tailored campaigns across online and offline channels
Burrow used these insights to create personalized ad creatives and messaging, tailoring campaigns in Iterable to target specific audiences based on predicted preferences.
Burrow was able engage leads who previously only had provided an email address and deliver highly tailored messaging that matched their consumer profile, with suggested products based on what they were most likely to care about.
