Burrow partnered with Faraday to identify key lifestyle patterns—such as a higher likelihood of owning dogs, traveling, and reading—among their customers.
Burrow uses Faraday's custom predictive datapoints to understand the patterns of their best customers, and craft tailored campaigns across online and offline channels
Burrow used these datapoints to create personalized ad creatives and messaging, tailoring campaigns in Iterable to target specific audiences based on predicted preferences.
Burrow was able to engage leads who had previously only provided an email address and deliver highly tailored messaging that matched their consumer profile, with suggested products based on what they were most likely to care about.
