Burrow uses Faraday predictions to understand the patterns of their best customers, and craft tailored campaigns across online and offline channels
Burrow partnered with Faraday to identify key lifestyle patterns, such as a higher likelihood of owning dogs, traveling, and reading among their customers.
Burrow used these insights to create personalized ad creatives and messaging, tailoring campaigns to target specific audiences based on predicted preferences.
Faced with limitations in Facebook's audience insights, Burrow used Faraday predictions to create custom audiences for Facebook, and integrate their digital strategy with brick and mortar showrooms.
This approach led to an 88% reduction in customer acquisition costs and improved understanding of high-performing audience segments.
