CFCU aimed to grow wallet share by deepening financial relationships with members
CFCU used Faraday's custom predictive datapoints for product recommendations to guide member engagement strategy—and saw significant ROI
Traditional segmentation methods failed to effectively engage members with personalized content
CFCU partnered with Faraday to use AI models that provided custom predictive datapoints for better member targeting and product recommendations
These datapoints led to 61% higher average account balances among new members and 54% higher net interest revenue in projected ROI for targeted members
