CFCU used Faraday's AI to guide product recommendation strategy for its members—and saw significant ROI
CFCU aimed to grow wallet share by deepening financial relationships with members
Traditional segmentation methods failed to effectively engage members with personalized content
CFCU partnered with Faraday to use predictive AI for better member targeting and product recommendations
Faraday's AI led to 61% higher average account balances among new members and 54% higher net interest revenue in projected ROI for targeted members
