At Faraday, we treat ROI analysis as an ongoing strategy—not a number on a report—because we know it helps our clients uncover value they didn’t even know they were missing.
A routine ROI check uncovered a surprising insight that helped a financial services client shift strategy, boost revenue, and realign with their core mission.
That’s exactly what happened with this leading financial services provider. What started as a standard ROI check-in turned into a major strategic unlock. Our team identified a segment of overlooked leads who, while less likely to convert, delivered significantly more value when they did.
With a simple model refinement, we helped the client adjust their targeting to prioritize long-term revenue—not just conversion rate. This resulted in more impact per customer, a boost in total returns, and a stronger connection to their mission of helping people in financial need.
This is what makes Faraday different. ROI isn’t a retroactive box to check—it’s a proactive way to discover new opportunities and shape smarter strategies, every step of the way.
