Hazel is an agentic marketing platform that provides an AI coworker to help marketers access and analyze contextual data on their business, customers, and market for optimal decision-making
Hazel leverages Faraday's Identity Graph and API to instantly provide their AI agent with third-party consumer context, bypassing months of engineering and six-figure data licensing fees.
Hazel wanted to provide their agent with third-party consumer data to account for external market factors but faced six-figure upfront fees and multi-month engineering projects with traditional data brokers
By integrating with Faraday's API, Hazel gained immediate access to the Faraday Identity Graph and a built-in privacy compliance infrastructure, reducing their build-out time from months to just a few weeks
The partnership reduced upfront costs from over $100k to $0 via usage-based pricing and eliminated the ongoing resource drain of maintaining and updating external datasets
Within a single day of engineering, Hazel had a working prototype, allowing their agent to retrieve real-time data and make optimal decisions for their clients
