Marketing agencies today face pressure to differentiate with sharper predictions, proprietary data, and measurable ROI—but most rely on the same generic datasets as their competitors.
Faraday enabled a performance marketing agency to boost repeat purchases by 17% by enriching their client’s customer data and revealing new insights that reshaped segmentation and messaging.
One agency’s client was struggling with flat repeat purchase rates and unclear audience understanding, highlighting the need for deeper enrichment and segmentation.
Faraday’s Persona Demographic Enrichment revealed that what the brand assumed were “younger” online buyers were actually five to ten years older than expected.
By syncing enriched personas into Klaviyo, the client refined welcome flows and product recommendations, driving a 17% lift in repeat purchases within five months.
These insights helped the agency elevate from execution partner to strategic growth driver, strengthening customer lifetime value and retention for their client.
