Performance marketing agency drives 17% lift in repeat purchases utilizing Faraday’s predictive data in their dashboard

Marketing agencies today are in a bind.

Their brand clients expect clearer data, sharper predictions, cleaner attribution, and faster reporting than ever before—but most agencies are working with the same third-party datasets as their competitors. That makes it hard to differentiate, hard to prove ROI, and harder still to retain high-value accounts.

Agencies that can’t surface unique, predictive insights risk looking like commodities in an industry where brands are paying for strategic advantage, not generic analytics.

The problem

One performance agency we work with saw this pressure firsthand. Their brand clients expected sharper insights and measurable ROI improvements, and one in particular was struggling with flat repeat purchase rates and inefficient reporting. The client needed a way to better understand who their most valuable customers were and how to engage them with more relevant campaigns. Without stronger data and predictive intelligence, both the agency and their client risked stalled growth and blind spots in campaign performance

The solution

To solve this problem, Faraday embedded our consumer data enrichment and predictive data directly into the agency’s analytics platform, powering their dashboards with real-world traits, personas, and forward-looking predictions. This meant the agency could immediately deliver enriched personas into marketing platforms, run smarter product recommendations, and refine welcome flows. With Faraday’s stitched attribution data, they finally had a full view of how campaigns were driving results—solving the reporting and blind spot challenges that had previously held them back.

The outcome

Armed with these new capabilities, the agency was able to act quickly and better serve their clients. Campaigns that once took weeks of manual data wrangling were optimized in days, demonstrating speed-to-value alongside accuracy. The agency’s CMO could see that predictive enrichment didn’t just deliver sharper insights—it slotted seamlessly into existing workflows without disruption.

Within five months, the agency’s client was seeing measurable results:

• 17% lift in repeat purchase rates compared to the same period the year before.
• 63% faster reporting, saving analysts 25+ hours every week.
• Attribution accuracy climbed from 80% to 99%, restoring confidence in the numbers.
• New insights surfaced, like halo effects between product categories that had been invisible before.

By equipping their platform with differentiated predictive content, the agency elevated their role from execution partner to indispensable strategist—delivering exclusive insights that strengthened both client results and retention

What does this mean to you?

For Agency CMOs, these results translate directly into business outcomes: higher revenue growth through increased repeat purchase rates, improved customer lifetime value, and reduced acquisition costs by eliminating wasted spend. Just as important, the predictive enrichment scales seamlessly across multiple clients and campaigns, allowing agencies to replicate these wins without adding complexity or overhead. And because Faraday’s data is proprietary and defensible, the agency’s offering stands apart from competitors, giving them a clear differentiation in a crowded market.

Ready to differentiate your agency?

Faraday helps agencies move beyond generic data to deliver proprietary predictive insights that win and retain high-value clients. Let’s talk about how we can power your dashboards with enrichment and predictions that set you apart.