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This solar company reduced calls-per-appointment by 33%

Using Faraday’s predictive lead scoring to prioritize leads for follow up, a national solar company dramatically boosted their team’s sales efficiency

  • Momentum Solar sought to optimize lead scoring to reduce customer acquisition costs and improve conversion rates

  • They used a rules-based system with limited data points, leading to static and incomplete lead prioritization

  • Momentum implemented Faraday’s predictive lead scoring, leveraging machine learning to rank leads based on their probability of conversion

  • Leads were categorized into red, yellow, and green groups, with predictive models updating scores dynamically as new data was collected

  • The new system led to a 33% reduction in calls-per-appointment, with significant improvements in conversion rates for higher-priority leads

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