A solar provider struggled with inefficient targeting, leading to wasted marketing spend and missed high-potential customers.
Faraday provided custom predictive datapoints for persona analysis and market opportunity analysis, helping this provider identify and prioritize high-potential customers.
Faraday’s AI models provided custom predictive datapoints for persona analysis, quantifying their current client base and identifying the key characteristics of their ideal customer.
They then used our market opportunity analysis datapoints to map high-potential customers by state, metro area, and even zip code, revealing areas of untapped potential—including rural markets where their traditional marketing methods hadn't yet reached.
These data-backed insights allowed the company to shift strategy with confidence, focusing marketing efforts on the most likely-to-convert prospects and saving money.
