A solar provider struggled with inefficient targeting, leading to wasted marketing spend and missed high-potential customers.
Faraday’s persona analysis and market opportunity analysis helped this provider identify and prioritize high-potential customers.
Faraday’s persona analysis quantified their current client base, identifying the key characteristics of their ideal customer.
They then used our market opportunity analysis to map these high-potential customers by state, metro area, and even zip code, revealing areas of untapped potential—including rural markets where their traditional marketing methods hadn't yet reached.
These data-backed insights allowed the company to shift strategy with confidence, focusing marketing efforts on the most likely-to-convert prospects and saving money.
