A specialized insurer for rare collectibles and classic cars faced rising customer acquisition costs (CAC) and inconsistent performance in paid media campaigns
This insurer used AI-powered personas to target their ideal audience, improving campaign efficiency and engagement.
The marketing team wanted to connect more closely with their niche audience of collectors and enthusiasts, and needed an efficient way to improve engagement and drive quote requests
They partnered with Faraday to add custom predictive datapoints, segmenting their audience into high-value personas that provided insights into their most valuable customers and guided the development of highly targeted video ad campaigns
Within six months, the insurer reduced CAC by 67%, increased quote volume by 30%, and reinvested their savings into future campaigns to drive further growth
