Combining historical lead data with Faraday’s built-in consumer data and AI, one of the world’s largest private companies predicts lead conversion to save millions.
The company had long employed a basic rules-based handling system for incoming leads
They knew that switching to a predictive approach could improve conversion, but found implementing AI daunting
Using Faraday made it fast and easy to roll out predictive lead scoring, boosting conversion as expected
Results were confirmed through holdout testing by an independent agency
