The company had long employed a basic rules-based handling system for incoming leads
Combining historical lead data with Faraday’s built-in consumer data and custom datapoints, one of the world’s largest private companies predicts lead conversion to save millions.
They knew that switching to a predictive approach could improve conversion, but found implementing AI daunting
Using Faraday made it fast and easy to roll out a new custom predictive datapoint—likelihood-to-convert, boosting conversion as expected
Results were confirmed through holdout testing by an independent agency
