overview

Rubber, meet road.

Here are plenty of straightforward ways to employ your Faraday predictions to grow your business.

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How does prediction work?You’re invited to take a look under the hood.

Faraday Prediction Cloud

Featured

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Katia Unlu, SVP Digital & Retail
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“With Faraday personalization, we saw 30% conversion lift

Predictive Use cases

SEM bid adjustments

Use Case

Optimize your Google Ads campaigns with Faraday's geo-bid modifiers.

Categories

Acquisition

Predictions

Propensity

Integrations

SEM

Customer profiles

Use Case

Online behavior is misleading. Basic demographics don't cut it. With Faraday, you can reach a level of insight that most brands only dream of.

Categories

Insights

Predictions

Persona
CLV
Propensity

Integrations

Faraday

Portable lookalikes

use case

Custom lookalike audiences delivered to your favorite channels. Finally, an easy way to expand your reach without sacrificing performance.

Categories

Acquisition

Predictions

Propensity
Persona

Integrations

Paid social

Proactive retention

Use Case

Predict your customer's churn risk before they're even a customer—then base your engagements on their score.

Categories

Engagement

Predictions

Propensity

Integrations

ESP
CRM
Database

Lead scoring

use case

Predictive lead scoring done right. Get lead scores generated with a combination of first- and third-party data in your systems.

Categories

Acquisition

Predictions

Propensity
Persona

Integrations

CRM
ESP

Market expansion

Use Case

Expand with confidence. Easily compute your realistic revenue potential in target geographies.

Categories

Insights

Predictions

Propensity
Persona
CLV

Integrations

Faraday

Product recommendations

use case

Drive purchase frequency and order value — send the right offers to the right people.

Categories

Engagement

Predictions

Propensity
Product

Integrations

ESP
CRM

Lookalike seeding

use case

First-touch personalization is here. Create persona-based lookalike audiences in your favorite channels.

Categories

Personalization

Predictions

Persona

Integrations

Paid social

Geotargeting

use case

Put your money where your buyers are. Faraday adds a predictive layer to your location-based targeting strategies.

Categories

Acquisition

Predictions

Propensity
Persona

Integrations

Paid social
SEM

Strategic discounting

use case

All orders are not made equal. Use CLV predictions to deliver the right discounts to the right customers.

Categories

Engagement

Predictions

Propensity
CLV

Integrations

ESP
CRM

Retail siting

use case

Pinpoint the best places for your next pop-up shop, retail branch, or rooftop.

Categories

Insights
Acquisition

Predictions

Propensity
Persona

Integrations

Faraday

Personalized messaging

Use Case

Skip the surveys. Get Faraday personas in your ESP to make sure every email speaks the right language.

Categories

Personalization

Predictions

Persona

Integrations

ESP
CRM

Every market is different.That’s why Faraday has taken the time to understand the unique prediction needs of a dozen different industries.

Find your market