Overview

Personalized messaging.

We all talk about it and believe in the promise. Few teams have put it into practice. Finally, there’s an easy path to true personalization at scale.

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How does prediction work?You're invited to take a look under the hood.

Faraday Prediction Cloud

How it works

  1. Connect and describe your data

    Use Faraday’s pre-built integrations to securely pull in your customer data, where it’s automatically enhanced with hundreds of consumer profile attributes.

  2. Build & analyze your personas

    Faraday makes it easy to find your personas using AI with the click of a button. Then discover the unique traits of each—and how you can tailor your message accordingly.

  3. Deploy persona assignments

    You can deploy fresh individual-level persona data to your ESP every night, or retrieve it in real time using our API. Or mix and match to meet your needs.

  4. Send personalized messaging

    With your predictions deployed to your ESP, craft personalized messaging for your customers so that they feel like more than a number.

Featured stories

Interior Define — 2.5X ROAS with Faraday bid modifiers

story

Using geo-bid modifiers across its SEM campaigns, Interior Define saw more conversions, higher conversion value, and lower cost-per-acquisition.

Categories

Acquisition
Insights

Predictions

Propensity
Persona

Integrations

SEM
Paid social

Burrow — 1 in 3 sales coordinated using Faraday predictions

story

Using Faraday to its fullest potential, Burrow improved brand alignment and optimized every facet of its omnichannel strategy.

Categories

Insights
Engagement

Predictions

Propensity
Persona
CLV

Integrations

Paid social
ESP

Featured destinations

Personalization at scale.It's right in front of you. Start with a personalized demo to see exactly how Faraday predictions fit into your stack.

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