Interior Define — 2.5X ROAS with Faraday bid modifiers
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Using geo-bid modifiers across its SEM campaigns, Interior Define saw more conversions, higher conversion value, and lower cost-per-acquisition.
Overview
Personalized messaging.
We all talk about it and believe in the promise. Few teams have put it into practice. Finally, there’s an easy path to true personalization at scale.
How does prediction work?You're invited to take a look under the hood.
Faraday Prediction CloudHow it works
Connect and describe your data
Use Faraday’s pre-built integrations to securely pull in your customer data, where it’s automatically enhanced with hundreds of consumer profile attributes.
Build & analyze your personas
Faraday makes it easy to find your personas using AI with the click of a button. Then discover the unique traits of each—and how you can tailor your message accordingly.
Deploy persona assignments
You can deploy fresh individual-level persona data to your ESP every night, or retrieve it in real time using our API. Or mix and match to meet your needs.
Send personalized messaging
With your predictions deployed to your ESP, craft personalized messaging for your customers so that they feel like more than a number.
Featured stories
Burrow — 1 in 3 sales coordinated using Faraday predictions
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Using Faraday to its fullest potential, Burrow improved brand alignment and optimized every facet of its omnichannel strategy.