Overview

Reach likely buyers everywhere.

Expand your reach without sacraficing performance. Deliver custom lookalike audiences to any targeted marketing channel.

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How does prediction work?You're invited to take a look under the hood.

Faraday Prediction Cloud

How it works

  1. Build your own models

    Using your existing Facebook lookalike audiences, leverage Faraday's rich third-party data to predict which of these customers is most likely to make a purchase from your brand.

  2. Pick a channel, apply a model

    Looking to enhance email marketing? How about social media? Once you set your sights on a channel, apply a model and machine learning-powered AI will do the rest.

  3. Create and deploy your audience

    Lookalike audience in-hand, Faraday helps Facebook optimize your audience strategy by removing noise, ensuring the most likely-to-buy members are at the top.

  4. Launch predictive campaigns

    Now that your high-propensity buyers are targeted, launch campaigns that deliver them the right content at the right time.

Featured stories

Burrow — 1 in 3 sales coordinated using Faraday predictions

story

Using Faraday to its fullest potential, Burrow improved brand alignment and optimized every facet of its omnichannel strategy.

Categories

Insights
Engagement

Predictions

Propensity
Persona
CLV

Integrations

Paid social
ESP

Ogee — 34% lift, ROAS

story

Using Faraday to reach high-LTV lookalikes, this young, luxury skincare brand got much more out of their ad spend.

Categories

Insights
Acquisition

Predictions

Propensity
Persona

Integrations

Paid social
Faraday

Featured destinations

Cross-channel lookalike targeting.It's right in front of you. Start with a personalized demo to see exactly how Faraday predictions fit into your stack.

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