Burrow — 1 in 3 sales coordinated using Faraday predictions
story
Using Faraday to its fullest potential, Burrow improved brand alignment and optimized every facet of its omnichannel strategy.
Overview
Reach likely buyers everywhere.
Expand your reach without sacrificing performance. Deliver custom lookalike audiences to any targeted marketing channel.
How does prediction work?You're invited to take a look under the hood.
Faraday Prediction CloudHow it works
Build your own models
Using your existing Facebook lookalike audiences, leverage Faraday's rich third-party data to predict which of these customers is most likely to make a purchase from your brand.
Pick a channel, apply a model
Looking to enhance email marketing? How about social media? Once you set your sights on a channel, apply a model and machine learning-powered AI will do the rest.
Create and deploy your audience
Lookalike audience in-hand, Faraday helps Facebook optimize your audience strategy by removing noise, ensuring the most likely-to-buy members are at the top.
Launch predictive campaigns
Now that your high-propensity buyers are targeted, launch campaigns that deliver them the right content at the right time.
Featured stories
Ogee — 34% lift, ROAS
story
Using Faraday to reach high-LTV lookalikes, this young, luxury skincare brand got much more out of their ad spend.