What's new: event stream analysis, enrichment precision filtering & more

Explore the latest Faraday updates, including tracking of event stream change over time and filtering based on Faraday enrichment type.

Pat Doherty
Pat Doherty on

Let's take a look at some of the latest features in Faraday.

Event stream analysis

Events are the most critical pieces of data used in Faraday–they help define nearly everything you do, after all. When an event stream that you’ve created stops receiving data for one reason or another, it could be frustrating to discover that you’ve been working with data that is no longer up-to-date.

To help alleviate this frustration, we’ve updated the events index view to display the number of events being used in each event stream, when the most recent event was added, and the status of the event stream. Additionally, each event stream now includes an analysis view that indicates these same event counts.

Screenshot of event stream analysis in Faraday

Overall, this change should help you stay on top of your data flow into Faraday and ensure that your predictions are always up-to-date using your latest events.

Enrichment precision filtering

In identified and referenced deployments, an enrichment precision column is included for each trait provider your account is subscribed to. Enrichment precision tells you how well Faraday was able to assign traits to identity information you provided, and is broken down into two levels: person and residence.

  • Person enrichment precision means that Faraday is able to assign person-level traits to an identity, like age, consumer habits, or marital status.
  • Residence enrichment precision means that Faraday is able to assign address- or property-level traits to an identity, like home value or number of bedrooms.
  • Region (postcode) enrichment precision means that Faraday is able to assign region-level traits to an identity, like average commute time or average property tax.

Lookup API support for identity sets

For our Lookup API users, you’re now able to use multiple identifiers in a single identity_sets array to find a match for a person. If the root-level identifier does not find a match, Faraday will use each included identifier until a match is found.

Screenshot of identity sets used in an API request

With this update, your Lookup API workflow should be simpler and more streamlined when it comes to finding individuals in the Faraday Identity Graph.


Check out our changelog for a dated list of updates.

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