Traditional approaches to personalization and customer engagement often miss the mark in understanding the constantly evolving preferences and behaviors of individual customers. In this webinar we'll explore how predictive AI can transform personalization and engagement to deliver relevant and timely interactions.
Join Directors of Accounts Alex Noyes and Nick Haggerty, as well as Director of Marketing, Perry McDermott as they discuss how predictive AI can transform personalization and engagement to deliver relevant and timely interactions.
From this workshop, you'll learn:
- How machine learning can be used to improve and scale personalization efforts.
- Why first-party and third-party data are crucial for personalization at scale.
- How to use product-level predictions to personalize offers and increase LTV.