Faraday puts proven machine learning techniques to work to give you powerful, practical predictions you can grow with.
Propensity — predicting likelihood to act
Predict propensity to buy, upgrade, churn, or virtually any other important customer behavior to engage with the right people at the right time.
Persona — predicting customer subgroups
Identify and assign personas to known customers and leads or unknown ad audiences to deliver more personalized experiences at scale.
Forecast — predicting spend over time
Predict how much an individual will spend with your brand over time to inform your re-engagement efforts, discounting strategies, and more.
Try a popular prediction recipe
Faraday unifies your customer data with hundreds of rich, built-in consumer data points to provide powerful predictions that you can be confident in–in just a few clicks.
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