overview
Predictions are secret ingredients.
In the right combination, with the right tools and workflows, they unlock your next level of growth.
Why predict?Great question. Predictions aren’t valuable until you use them.
Use casesPropensity
Propensity predictions.
Likelihood to buy, upgrade, churn—you name it, Faraday lets you predict and engage the people who will do it.
Predicting propensity
Define your objectives.
Define your objectives.
Faraday lets you define your propensity goals using a simple, business-focused customer journey model. Before you know it, you’ve crafted your predictive recipe.
Persona
Persona predictions.
Distinct personas are hidden in your data. Faraday helps you surface and assign them to any consumer.
Predicting persona
Configure your data
Configure your data.
Faraday automatically recommends which attributes to use for your segmentation analysis—but you can also choose your own.
Lifetime value
LTV predictions.
Predict the lifetime value of your leads and customers—customize discounts and promotions accordingly.
Journey
Journey predictions.
Everyone has their own unique journey. Predict and promote the next best product for each customer.
