Boll & Branch wanted to deliver personalized and relevant content across their diverse customer demographic
Boll & Branch used Faraday's custom predictive datapoints to enhance personalization across three distinct customer segments
They utilized Faraday's AI-driven persona models to create three distinct customer segments, particularly focusing on their highest value persona, "Jen". These segments were delivered effortlessly to their CRM as datapoints
Boll & Branch tailored email content and marketing strategies to deliver highly relevant product recommendations and more resonant messaging
This data-driven approach led to a 30% increase in conversion rates
