All customer stories
Brand
Retail

This bedding brand increased conversion rates by 30%

Boll & Branch used Faraday predictions to enhance personalization across three distinct customer segments

  • Boll & Branch wanted to deliver personalized and relevant content across their diverse customer demographic

  • They utilized Faraday's AI-driven persona models to create three distinct customer segments, particularly focusing on their highest value persona, "Jen"

  • Boll & Branch tailored email content and marketing strategies to deliver highly relevant product recommendations and more resonant messaging

  • This data-driven approach led to a 30% increase in conversion rates

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